Since joining Radius in October 2023, I’ve been involved in a variety of projects that have significantly enhanced our product offerings. From revamping existing features and initiating the creation of a design system to ideating and designing new & innovative solutions, my work has driven meaningful improvements. Here’s a look at some of the projects I tackled early on.

1. Mel (Real Estate AI) Landing Page

One of my very first projects after joining Radius, was revamping the Mel landing page. Mel is a real estate AI that helps agents with compliance, property-related questions, and productivity. The existing designs weren’t satisfactory, and the launch was scheduled for the next day. I proposed using Framer for quick implementation, taking up the challenge to ensure a timely and high-quality launch.

My Approach

• Proposed Framer: Introduced Framer as a tool for rapid prototyping and implementation.
• Understanding Mel: Quickly familiarized myself with Mel’s capabilities to present the information effectively.
• Rapid Prototyping: Created interactive prototypes and gathered feedback swiftly.
• Implementation: Designed and implemented the landing page in Framer within a day.

Outcome

• Stakeholder Satisfaction: Achieved 95% stakeholder satisfaction.
• User Engagement: Generated a significant number of sign-ups (MQLs) for Mel upon launch.
• Tool Adoption: Established Framer as a valuable tool for the design & marketing team.